I took a great partnership with the largest organized race series in the US and found ways to elevate the activation. From a table and a backdrop to a full scale clinic-style space that advised runners how to care for their bodies, recover from injury, and get reassurance and treatment for minor issues they were facing the day before a race.

Orchestrating these events nationwide required extensive logistics, production, and staffing plans and strategies.

Oh yeah, we also did over $50,000 in sales, recouping a large portion of all our costs.