Prior to 2016, PR wasn’t something that the brand tracked or actively pursued. Mentions were flashes in the pan and not concentrated on a specific strategy. We partnered with a proven New York City agency to elevate our communications to the press and make sure TheraBand couldn’t be missed in major publications and on national media.

In a 24 month span, we were able to amplify the brand and create substantial awareness:

Total Circulation: 975,443,824.80

Total Impressions: 2,438,609,562

Total Ad Value: $20,842,398.80

Total PR Value: $52,105,997